IndyCar will be painted like a Pop-Tart to promote Seinfeld's Netflix movie

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Jerry Seinfeld's upcoming Netflix comedy will be featured during this weekend's IndyCar race at Long Beach as rookie Linus Lundqvist will drive a car painted to look like a Pop-Tart.

Jerry Seinfeld's upcoming Netflix comedy will be featured during this weekend's IndyCar race at Long Beach as rookie Linus Lundqvist will drive a car painted to look like a Pop-Tart in recognition of the movie “Unfrosted.”

The movie, co-written by Seinfeld, stars Seinfeld along with Jim Gaffigan, Melissa McCarthy, Amy Schumer, Hugh Grant, James Marsden, Bill Burr, Fred Armisen, Dan Levy and others. “Unfrosted” tells the tale of 1963 Michigan, the year before Pop-Tarts hit grocery store shelves. The American Legion signed off on the promotion as part of its “Be the One” mission that aims to save the lives of veterans by raising awareness, de-stigmatizing mental-health treatment and educating veterans, service members and their loved ones about what to do when a person appears at risk of suicide. Comedy is often used as a way to alleviate the symptoms that can lead to thoughts of suicide.

 

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