Taylor Swift concert movie breaks Cineplex record for event pre-sales

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.Taylor Swift’s concert movie is proving to be a fairy tale for cinemas grappling with the rise of streamers and ongoing Hollywood strikes.Cineplex Inc. says the “Taylor Swift: The Eras Tour” film hitting theatres today generated $6.

Before the strikes, cinemas were already battling with the major streaming companies, which have cut theatrical releases for some of their films. Cineplex chief executive Ellis Jacob has said that if the job action continues beyond the end of the year, it would be problematic for the cinema industry. Theatre industry watchers believe Swift’s film and a concert movie from pop star Beyonce premiering on Dec. 1 could help cinemas end the year on a high note.Postmedia is committed to maintaining a lively but civil forum for discussion and encourage all readers to share their views on our articles. Comments may take up to an hour for moderation before appearing on the site. We ask you to keep your comments relevant and respectful.

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