Taylor Swift’s The Eras Tour is saving movie theatres, and infuriating Hollywood studios

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You cannot help but wonder if Swift’s move is also her way of punishing an industry that has so far been unable to figure out how to properly use her talents

has radically altered over the course of her relatively young career: the concert industry, Nashville, Apple Music, the National Football League, memes, the vocal cords of girls aged 8 through 12, Ticketmaster, the SEO profiles of Jake Gyllenhaal and Joe Alwyn and John Mayer and Harry Styles and Matt Healy, the very concept of social-media marketing, U.S. presidential elections.

The film is not being screened for Canadian media ahead of its release – and why should it? This is the most critic-proof movie to come along in ages, having already earned US$100-million in pre-sales. There is every good chance the doc could make more money than this season’s biggest hopeful blockbuster, Disney’sinto theatres.

 

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