With 'The Eras Tour,' Taylor Swift's empire conquers movie industry

Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.Last month, Makenzie Rau-Lehmann called her local movie theater in Duluth, Minn.

Ducharme saw millions of views on her TikToks where she offered costume ideas for duos, trios and groups to wear to the movie. Outfits have become a critical element of the Eras Tour experience – and viral TikTok fodder – whether you dress for a specific era or song. Fans who wore glitter and heels and elaborate costumes, however, are planning to tone it down for the chilly and darkened movie theater, where the run time is close to three hours.

“This is unprecedented in terms of the level of excitement for this concert film,” added Bock, noting: “We have not seen anything like this since maybe the Beatles films” in the ’60s. AMC said in a statement last week that audience demand for the film “has been incredible from the moment it was first announced,” with many fans buying tickets to view the movie in large-screen formats.

“So many people can’t really afford to go to concerts anymore, so I think that this is fantastic that this is happening,” Paterson said. “So many people who appreciate” such performers as Swift and Beyoncé “at least can afford a ticket to the movies.”Even some fans who have attended these tours couldn’t afford to sit close, he said: “You’re sitting so far back that you’re basically looking at jumbotrons, because the artists on the stage are so small.

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