Renault has little sales success to show from its Late Late Show sponsorship

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French brand spent millions on sponsorship but its share of the new car sales market has fallen dramatically over the past two decades

The brand has fallen from sixth place to 12th in the new car market, outsold by premium brands Audi and BMW

The economy car brand lies eighth in the overall sales table with a 4.3 per cent market share. Dacia’s best-seller, the Sandero, has nearly double the sales figures of the Clio. For the latest season of sponsorship, Renault focused The Late Late Show promotion on its electric and hybrid models. It recorded just 333 registrations of hybrids and all-electric models in 2022 in an overall market segment of 43,098

For the latest season of sponsorship, Renault focused The Late Late Show promotion on its electric and hybrid models.

 

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