, Wood took a Morgul knife to the heart of AMC’s hair-brained scheme.
“The movie theater is and always has been a sacred democratic space for all,” he wrote. “This new initiative by @AMCTheatres would essentially penalize people for lower income and reward for higher income.”He has a point. AMC plans to launch a program called “AMC Sightline,” breaking the theater down into three sightlines: Value, Standard, and Preferred, reminding audiences that some seats in AMC’s auditorium suck while others are preferred.
“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,”. “While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing.
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