AMC Entertainment Is Tweaking Theater Ticket Prices Based On "Sightline" To Movie Screen
The world’s biggest exhibitor does this already in an unspecified number of theaters and will continue the rollout this year. With the theatrical industry still on shaky ground post-pandemic as the box office recovers rather slowly, this is a way to boost revenue and to drive people to the AMC loyalty program. The new pricing won’t apply tomembers, or to mostly theaters in mostly smaller markets where there is no reserved seating. The chain has reserved seating at most large market locations.
The program is called Sightline AMC and it applies to all showtimes after 4 pm, except on Discount Tuesday. Seating options within an auditorium will now be in Value Sightline, Standard Sightline or Preferred Sightline sections. Standard Sightline, the most common, is sticking to the traditional ticket cost.
The movie theater is and always has been a sacred democratic space for all and this new initiative by
Do I have to correct...They want or are charging different prices for seats to Watch A Movie? We AREN'T referring to a LIVE PERFORMANCE,rather just to watch a Damm New Movie Release!!! America know it can really serve the BEST PLATES OF BULLSHYT
Squeezing existing customers is a desperate move. Look toward growing the customer base instead.
I like 'actor Elijah Wood' a lot as a human and this is only one of the many many reasons for it.
Give people yet another reason not to go to the theater!
This is happening in India for decades now. I didn't know this wasn't the case in the US. This is normal for us.
I like sitting in the lower seats. None of the Chatty Cathies sit down there
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