The country’s largest exhibition chain is rolling out Sightline at AMC, a ticket pricing initiative based on seat location within the auditorium. Moviegoers will have the option to pay more or less for admission depending on where they choose to sit in the theater. In effect, front row seats will be available at a lower price, while seats in the middle of the theater will be available at a higher price.
The initiative kicks off on Friday at select AMC locations in New York, Chicago and Kansas City and will be expanded to all domestic AMC locations by the end of the year. There will be three different seat-pricing options. The first is Standard Sightline, described as the “seats that are the most common in auditoriums and are available for the traditional cost of a ticket.” Then there’s Value Sightline, referred to as “seats in the front row of the auditorium, as well as select ADA seats in each auditorium, and are available at a lower price than standard sightline seats.
Theaters that offer Sightline at AMC are expected to provide a detailed seat map that outlines each seating option during the ticket purchase process online, on the AMC app and at the box office. Sightline at AMC is applied to all showtimes that begin after 4 p.m. at participating locations. It’s not applicable on Discount Tuesdays, when all movie tickets are discounted to $5.
“Sightline at AMC more closely aligns AMC’s seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies,” said Eliot Hamlisch, executive VP and CMO at AMC Theatres. “While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing.
This is why theaters need to go like the Dodo bird. They are greedy for greedy sake.
Cool. Another reason not to go out to the movies.
Yeah, great decision. This is not going to make more people rush to your theaters AMCTheatres
I’m sure this will work out well! I can just imagine the fights that start because a family has to split rows while couples leave empty single seats between. I don’t think the high schoolers who usher are paid enough to deal with that nonsense.
I went to AMC Clifton Commons in New Jersey last Saturday. What a disgrace that place is. AMC should get out of the movie business...
Oh my God. Next, they won’t be handing out blankets or pillows…
You want even less people going to the movie theater
I’m so glad I don’t go to AMCTheatres anymore for movie watching, BroadwayMetro is where it’s at (where I live)
Fine , I’ll never attend another movie , I can sit wherever the hell i want at home …
Do movie theaters even want to stay open anymore?
Wow let’s all stop going to the theaters and boycott them and stream movies from now on because if rather watch a movie from my house in my 75 inch TV in my bed without paying for all that overpriced shit!
They just want us to pirate content don't they? Not like I wasn't but like...this definitely won't help 💀
As long as my feet still stick to the floor we cool I’ll pay whatever
That’s why I will wait and stream it
Wow! Will this create more viewership other than in the theatre?
I got a list so im good.
Haven’t been to the movie theater in years and this isn’t gonna bring me back ✌🏻
AMCTheatres What the fuck?
People go to the movie theatre still?
One more reason to stop going to the movie theater.
I could see this for Friday and Saturday nights or weeknights when theaters might be full but not sure how it will work in less full showings. Plus, they’re going to have to hire ushers….
breaktheap iamjondraper
Hmmm …how to speed up the death of our theaters?
To keep theaters open. I’ll pay extra for a better seat. Or less for cheaper seats if I bring less bougie friends
Great idea, amctheatres. Surely, nickel-and-diming your customers will reverse the trend of people abandoning theaters and just streaming movies at home instead.
I'll never go back. Screw em.
BOOOO AMCTheatres BOOOOOO
So movie theaters are gonna be like airlines now? Hell no.
Making it complicated may not have the desired effect. You might just skip the movie altogether. 😉
Crappy front row seats reduced to $5
I’m just saying- this is the perfect time to bully a company again
Let theaters die.
What the hell? Is this Broadway?
'At your next visit to AMC Theatres, getting a prime seat may cost you a little extra.' I think you meant to say 'AMC Theatres have increased the prices to watch their movies, but if you will accept a crappy seat, you will get a small discount.'
if it’s an empty theater just move to the seats you want lmao
AMCTheatres we’re gonna bully you the same way we did with Netflix. Keep it up and I’ll be at Cinemark instead
This is so stupid.
We should have never kept them alive without stock manipulation for this
Those seats in the first 4 rows better be $2
And they wonder why we sneak food in.
yeah that is the literal point in us going online and picking out our seats in advance…to get the specific seats we prefer. and youre not ensuring shit or taking care of people who prefer value unless you LOWER the price of the front row seats and leaving the rest as it is.
theaters are already dying bc of streaming services . this isn’t gonna make anyone want to go to theaters anymore
No, stop trying to make money off of everything this is not a concert its the movies, a place where your first date happens a place where celebrities celebrate their movie on the red carpet. The theater is sacred don't do that.
Me reading this as a stubs member
ya are giving me a reason to never enter your theaters again.
I am absolutely serious when I say that it's something dumb like this that will *finally* set off a revolution. Not this. We're not there yet. But something like this.
I am not paying a premium based on seating. I would like to see movies, not play extra games of tetris to minmax fees.
The same AMCTheatres that’s been hanging on by a thread?
Cinephiles more than welcome! Balcony is occupied! Reasonable charges, plus some little extras on the side. Charge 'em for the Sprites, extra for no ice 2 percent for looking up if the dog dies Here a little snack, there a little sneak 3 percent for sleeping in the recliner seat
They weren't kidding when they said 'it's more fun at mjr'
Mfs gonna be smashing in the front
why are they trying to kill an already dying industry? 💀💀💀
Just not doing it. Never liked the 'choose your seat' evolution anyway. Impossible to know where you're going to want to sit; can't avoid the talkers by choosing inside; slows up the line at the box office. Now there's no one even working at the b.o. To hell with paying extra.
Bankruptcy speedrun letssss gggoooooo!!!!
AMCTheatres The only people defending this decision are those still holding the bag from 2 years ago.
Movie theaters are dying and AMC bringing another shovel the grave digging party
Kudos to AMCTheatres for giving American movie fans yet another reason not to go to their movie theatres.
People already dont wanna go, now you are gonna charge by seating? Fuuuuk that
I mean, the best seat location for movies these days is on your own coach. Keep abusing the people who do go.out of their way to still go to the theater and that decision to stay in the comfort of their own homes just gets easier and easier for people to make.
This will definitely get people back in the theaters! As everyone knows the ticket master way is the best way
Bullshit..haha
The amc apes should leave
Hey AMCTheatres here’s an idea. Charge $10 a ticket to see movies Sunday through Thursday and $12 to see something Fridays and Saturdays, nationwide. I guarantee people will go to the movies more often.
theaters are dead
This has been the case in my local cinema for years…
Boo! AMCTheatres leave.
There's no way this can work. Different people have different preferences.
Wtf man some people can't see certain places because of their eyesight or disability or maybe climb the stairs or whatever.
I’m apparently in the minority but the upcharge doesn’t bother me a bit. We were overjoyed to see Banshees again on the big screen. The wide screen for the gorgeous cinematography, surround sound for that score. Our AMCs give short runs for some great indies. $5.79 for H2O tho🫤
Signs of a healthy and thriving industry
They said “we hate having business”
Boooooooooooooooo
MarkRPellegrino we’re definitely talking about this tomorrow, what in the world 🤦♂️
The_Acumen
For those worried, it won’t affect their Discount Tuesdays where ALL seats for all showings are $5
Man, theaters are trying really hard to drive away customers
AMC after they charge $75 for two seats and a soda:
I discovered Alamo Drafthouse & haven’t looked back
hey AMCTheatres this sucks. don't do this thing.
me trying to get a center seat without paying the up charge:
Yes, this is the perfect time for AMC Theaters to nickel and dime the public. It's not like American consumers are struggling to pay wildly expensive prices for even basic household staples right now. 🙄
This is good business, and doesn’t actually “hurt” anyone regardless of what I expect we will hear on this app.
Well, it was already too expensive… so now you’ve sealed your fate.
Bitch I can wait until it hits one of these streaming services and pay nothing extra to sit on my couch
Ugh
So you choose corporate bankruptcy then?
Jesus people it’s gonna be like an extra dollar for 10% of the seating and if ur strapped for cash they have discount seating now too. Welcome to any venue.
Idk what they paid the genius consulting firm that came up with this but a better use of that money would have been hiring arsonists and collecting the insurance money on the theaters.
We love Regency theaters
New ticket price policy ought to have interesting results for AMCTheatres
Wow... some ppl are disabled and need certain locations. Shame on them.
Lol, avoiding the shit out of this theater chain if thats the case. I pay for the screen, not the seating.
Watch movies at home
Great news for RegalMovies
I barely go to the theatre anymore now (was like 20 times a year before the COVID shutdowns, this will be the end altogether).
I’m not sure I understand this new corporate strategy of “let’s make it harder for people to want to go to the movie theater”.
My local Vue cinema here in the UK brought this in recently. 4 different price bands for each screen. Bloody ridiculous.
They’re thinking they're the gd airlines now
This should help get more people into the theaters.... I'll just wait til I can watch them at home.
Dystopian.
Im sitting wherever the fk I want!!
I see they looked at how UK cinemas work!
Is charging ten bucks for medium popcorn not enough to pay the three employees that work in the main room?
Booooooooo will go to Regal or Cinemark instead
oh hell no Muscalade
😐
Bruh this ain’t a concert
Streaming won
CEOAdam if this is true I would recommend at least making the premium seats a bit more 'premium' worthy. Just a recommendation
Or they could, I don't know, lower the prices of the bad seats?
RegalMovies you better not get any ideas..
AMCTheatres noooooooooo
It makes sense to charge less for a worse seat location, and more for the best seats in the house. They can cater to discount shoppers & premium buyers.
Only if the price is negotiable based on the quality of the presentation.
Marcus Theaters says 'Thank you'
If y’all are complaining, subscribe to their A-List membership. $25 a month, 3 movies a week, in any format and theater. Literally the price of a premium screen ticket 🤷🏼♂️
This is so stupid. AMCTheatres I'll just stay home.
Lame
Wasn’t going to the movies like that before def won’t go now. AMC we are not your covid makeup fund 😂
This would be a good idea if all the prices were collectively being lowered. In the process. But we all know that’s not how it will ho down.
Or…people can pirate the films, AMCTheatres Keep alienating the base of people that make up your profit margins.
AMCTheatres don't.
Hilarious. We'll all be streaming exclusively in 2 years.
Me looking for economy plus seats for Antman Quantumainia
Soooooooo netflix this is the part where you start building or buying your own theaters and control the whole thing end to end, then make concessions dirt cheap so moviegoers don't have to save up for a movie date...right...just saying...
And when Theaters die it’s going to be Marvel’s fault right?
So basically like in Europe. How about when you buy a ticket, it's for a specific seat and not a specific area?
Always was where they were going once they rolled out assigned seating. Slow death self inflicted injury to movie going. 😕🤨
AMCTheatres
When Movie Theaters Start setting their Pricing Like the Airline Industry, its time to stop going to movies. 90 % of the Hollywood Movies are Terrible Anyways... Much rather watch an Indie or Foreign Movie that actually has a Storyline & Plot and doesn't overly rely on CGI.
So I guess the cheapest seats will be in the very front? God knows those are the worst seats for having to crane your neck up the whole movie.
Extra steps and random garbage like this will absolutely cause me to want to go to the theaters less
+1 for streaming :(
I have a huge flat screen at home, Amazon Prime, HBO Max, Netflix, and Disney. Plus there are internet options to watch current films for free. And if I want to see a current film, $20 on Prime and I can watch it for 48 hours. Fuck movie theaters.
Wtf hell nooo
“HOW DO WE GET EVEN MORE MONEY OUT OF THEM?!?! SURLY WE CAN THINK OF 10 MORE WAYS BY FRIDAY?”
If you could guarantee me a seat where no one around me is on their phone, or chatting with their seat mates throughout the movie, that might be of some value to me. Where I sit in relation to other audience members is of far more importance to me than my relation to the screen.
let's goooooo
That’s insane! I won’t be going….
BevVincent Not the way to get people back in the theater.
what….
And i will continue to not go to the theater¡¡ 🤣🤣🤣🤣
Also AMC: “why do people not come to theaters anymore?”
AMC stock up 7 percent today and avg CTB 385% with 0 shares available
Yes. Go ahead and kill off your struggling industry.🙄
I'm an A-list member, not because I'm a huge AMC fan, but precisely because I don't want to deal with this kind of bullshit.
Why would I pay more for a good seat when I can be in my comfy house sitting where I want and watch any time I want and eat snacks that don’t cost a fortune?
AlmightyIsis2
Just pull it.
They might go out of business. Got any better ideas?
This will last one financial quarter
CEOAdam this is just plain dumb. it´s like you´re actively looking for ways to lose customers.
Does this mean the audiophiles will pay the most? Or the closer the more it cost? I need that seat that gives me even sound all around me
Kamikaze marketing
Wonder if this will affect AMC A-Listers
Cool, let's compare the price of a decent seat in the theater versus waiting for the streaming release and sitting on my couch.
Guess it's not a bad thing the one in my city went out of business, the other two theaters are much nicer lol.
Killing the cinema experience one decision at a time.
Bench players talking like they’re starters
Wow. I've avoided going out to the movies since the pandemic started. But even in the unlikely event it ever ends this gives me yet another reason to just never go back.
AMCTheatres the fuck is wrong with yall?
Oh no
This is just a dumb, money grab towards the people that kept these companies operational during the whole shut down. Thanks, but no thanks. AMCTheatres
I don't mind this. They're lowering the cost of bad seats and A-List members can reserve the best seats as part of their membership cost (which is not increasing). At $20/mo it's already a ridiculously great deal if you go to more than 10 movies a year. This makes it even better.
welp... you all know the drill (bullying)
AMC theaters to go out of business
Miss me with that ish. Cinemark here I come.
Local movie theater does $4 movies on Tuesdays. Add in a refillable bucket and we can go for rather cheap.
And this is why I wait for it to be on streaming service. My lazy boy way better than your sticky floors, stale popcorn fart air and upcharges AMCTheatres
So you don't want people to come to the theaters at all. Got it 👍🏿
I prefer the aisle seat anyway. But good luck with enforcing this. As soon as the film starts. It’s a game of musical chairs.
AMCTheatres didn't think another company would do a better job than Netflix making torrenting more popular, but great job!
Cinemark it is, then.
We used to have that and called it Lodge, Balcony, and Orchestra and there were physical barriers between each section, so that was easy to enforce--oh yeah, that was in the 80's/90's. What a blast from the past. 🤷♂️
Booo
I thought they wanted people coming back to the movies? 🤔 this ain’t it.
gross
I love going to the movie theater and I’d absolutely hate for them to die off, but at this point, these companies aren’t doing themselves any favors
This will DEFINITELY bring people back to the movies.
Good job to all those Reddit dorks that gave this sht company money
They’re already struggling now they want to do this dumb shit?
Sure! That will fix the problem of no one wanting to go see your movies. Great solution!
Hey guys, I have a great idea! Let's kill the movie industry!
I mean, that’s a great way to keep me away from movie theaters
hellokrissyj
Really? Cool
This is standard in Europe, different prices depending on front back or middle + various luxury options.
AMC A-List has never looked so good. Best subscription for a movie goer 🤙🏽
AMCTheatres BowTie would never do this.
Yet another reason Alamo Drafthouse will continue to get my money.
AMCTheatres why are you begging people to stay home?
This'll help convince Gen Z to want to go to theaters 😂😂😂 oh the idiocy of capitalism.
Good thing this doesn’t affect A-List members.
This is a horrid idea and let me tell you there’ll be a lot more fights when that family that paid for the 20 dollar middle seats sees the group of kids who snuck in and sat in their seats… AMCTheatres
dynamic pricing model that charges triple on days where the outdoor temperature exceeds 90F
Don’t do this AMCTheatres .. I really don’t want to have to cancel A List again 😢
Next up, if you want to hear the movie, that’ll cost extra, too
Micro charging me like everything else. A charge on top of a charge on top of a charge. So I’m going to theaters that don’t do this. Pretty simple
Won't last long
Wow AMCTheatres , way to gouge even more out of the average moviegoer.
this is beyond stupid CEOAdam
this is some bullshit that’s it; I’m a Retvrn Guy for old New York in specifically banning all forms of assigned seating - let the late and the weak suffer
LAWD JESUS!!! I think this is the end of the movie theater....streaming will definitely become the dominant culture
Let me check my stocks
OrangeGrove55 WTF
And with streaming services I pay a monthly fee to sit where ever I want at the same price at home
Ridiculous
This is why I have A-list.
What? Are you frigging kidding me? I'm going to see a movie, not a Pearl Jam concert!
This is stupid
AMC a list girls win again
Oh I don’t like this
Lol mid
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