In 2009 Dolce & Gabbana became the first house to put “bloggers” in its front row—and even provided them with laptops. Then in 2015 the house invited a new wave of Insta/YouTube influencers led by Cameron Dallas. Today the dog-year clock of digital influence chimed again as Dolce & Gabbana threw open its doors to a house dressed bunch of wide-eyed and good-spirited Tik Tokers, many of whom were barely out of diapers when the first wave of bloggers landed on Viale Piave.
Call it artisanal influencing: Dolce & Gabbana has now passed down their first experience of front row fashion to three micro-generations of platform-defined digital denizens. This was only an aside to the collection but tangentially relevant to it. The show was named “The masters of art” and explored the dignity of labor, the value of craft, and the preciousness of skills that are handed down from generation to generation.
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