“I always felt very responsible for the artists and took it to another level,” he says. “When I was working at labels, I started to realize there aren’t a lot of great managers in this town. And even then I knew a … not better, but a different approach for artists. What I am the most proud of is that I have nothing on my roster that would be considered an overnight success,” he continues.
Owen’s 360-degree approach to artist development incorporates branding, publicity and whatever else is required. But also, he adds, “I don’t think of myself as a ‘Nashville-based manager.’ I feel like that’s very shortsighted. From a work perspective, I speak to more people in L.A. on a daily basis, and the success I’ve had as a manager has come from my relationships.” In fact, his perspective extends far beyond the music-business capitals, and even past this hemisphere.
The importance of image and style isn’t something he necessarily had to learn. “I know what makes a good diva, maybe because I am one!,” he laughs, before continuing more seriously. “I’m adamant about the creative with all my artists during the phase of a record. The looks have to feel very specific to that time. I learned that at a very young age from Madonna.”
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