dominates the 2019 chart with stakes in 18 of the 25 most consumed songs of the year, including hits by Post Malone, Ariana Grande and Shawn Mendes. It also racked up 72 individual Grammy nominations and represents 56 nominated songwriters at the 2020 ceremony. This came on the heels of a sweep at last month’s Latin Grammys with 23 awards.
After heading East Coast creative for EMI and later adding the West Coast to her purview, Gerson ascended to co-president of Sony/ATV during the company’s market share-leading run. But being No. 2 at the No. 1 publisher left a wall unscaled, and when it became clear that Gerson wasn’t being considered seriously for succession , she made the jump to UMPG in 2015.
To the previous regime’s credit, Gerson notes that “the company was fiscally sound and had invested in technology.” Her first gander at the royalty software system showed a platform that she describes as “extraordinary.” In addition to championing cutting edge tech, Gerson made a big push for film and television connecting projects to UMPG-affiliated artists and UMG-owned IP — names like Elton John, Paul Simon and Billy Joel on the legacy side, and the likes of Post Malone, J.Balvin, Rosalia, Logic, Maren Morris and“Record companies are solely focused on the artist’s career, whereas I get to talk to artists about their art,” she says.
UMPG I wrote that!! 😊