Apple's 'The Morning Show' is being called 'brutally dull' and 'underwhelming' by critics despite its lavish $300 million budget

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Apple's flagship TV series, 'The Morning Show,' is receiving negative reviews ahead of the launch of Apple TV Plus on Friday.

Apple TV Plus'"The Morning Show" is receiving mostly negative reviews ahead of the launch of the service on Friday. The Hollywood Reporter called the pilot"brutally dull" and Rolling Stone wrote the series struggles to justify the streaming service's existence. But Entertainment Weekly and AV Club both wrote that the series shows promise. Visit Business Insider's homepage for more stories.

Apple TV Plus'"The Morning Show" is receiving mostly negative reviews ahead of the launch of the service on Friday. The Hollywood Reporter called the pilot"brutally dull" and Rolling Stone wrote the series struggles to justify the streaming service's existence. But Entertainment Weekly and AV Club both wrote that the series shows promise. Visit Business Insider's homepage for more stories.

 

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Breaking Bad was also 'brutally dull' and 'underwhelming' in the beginning

SAI This is either BabyBoomer and GenX execs attempting content creation for Millenials and GenZ (which doesn’t work), or worse, attempting content for aging Boomers and genxers, and missing that those Gens yearn for young and youthful faces and topics. missedthetarget🏹🎯

SAI N108billion That is just $16m short of what was spent making Avengers Infinity War

They don’t give things a chance anymore. I could say not much of one, if it applied.

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‘The Morning Show’ Review: Apple TV+ Rises But Doesn’t Shine With Starry New DramaJennifer Aniston and Reese Witherspoon are great in new streaming service’s most high-profile series, but the show — and, so far, the network — doesn’t need to exist Unlike other streaming services which have shown their, and humanities, need for existence. jennnixon No streaming service has proven they ‘NEED’ to exist. All these shows + streaming services should be on- and available as -cable channels. Loved the series. The acting was spot on. Subject matter so interesting I couldn’t look away if I tried.
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