Debating the Apple TV Plus Launch and the Service’s Future (Column)

Nov. 1, Variety television critics Daniel D’Addario and Caroline Framke discuss the service’s present and what could be its future.’s entry into the marketplace is an event — which, given the size of nearly everything Apple does, it probably should be — then it’s hard to know who for.

That describes, say, Netflix’s role in the marketplace, too — it launched with “Orange Is the New Black” and “House of Cards,” two shows with fairly different value propositions for viewers. But Netflix had a catalog of other series and films it hadn’t produced at launch , and it quickly ramped up into a content-creation behemoth.

So if it doesn’t have a lot of content, no part of it matches with any other part, and it’s generally underwhelming — who will sign up? Caroline, what do you think Apple’s best move here is — simply to remind people how much they love Jennifer Aniston and Reese Witherspoon? And do you take a rosier view of the service so far?As of this writing … no, no I do not.

What confuses me about the lack of catalog, besides its basic wrongheadedness as regards attracting new subscribers, is that it flies in the face of this company’s work elsewhere. Apple already allows listeners to stream songs, through the subscription-based Apple Music, that Apple itself does not produce; they for many years saw success selling seasons of catalog TV through iTunes.

carolineframke Too many streaming devices and limited, good content. No real big difference between one and the other - so why purchase another one?

DPD_ carolineframke Apple has 50+ shows in development/production, that we know of. Next year will be a different story. For $4.99/month it’s pocket change. Even more enticing, the year free when buying a new Apple product. Apple will have a bigger library and Apple TV+ will do just fine.

carolineframke Gonna stick with Netflix and prime.

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