Models at a show for fashion brand Bstroy wear hoodies emblazoned with the names of schools touched by mass shootings. The hoodies have created a backlash from critics who say they glamorize violence and aim to profit from tragedy.In a breezy back-to-school video spot, angelic children describe their beloved new headphones, sneakers, skateboard. Soon, though, a disturbing reality dawns on the viewer: Those cherished new belongings are merely tools to foil a school shooter stalking the children.
Sandy Hook Promise, the non-profit that is led by relatives of victims of the 2012 Sandy Hook Elementary School shooting and that released the “Back-to-School Essentials” campaign ad Wednesday, was particularly vocal. But as in many fashion shows, there was no intention to make the hoodies available for retail sale, said Bstroy co-founder Dieter Grams.Moreover, he said, he sees commonalities between the Sandy Hook ad and what he described as his own company’s artistic attempt to bring attention to gun violence and honour its victims.
He said he found the Sandy Hook ad troubling for that reason, saying he wouldn’t want his child to see it. “That is exploitation and serves no good to anyone except Bstroy,” Thunberg said. “Profiting from the tragedy of others is not acceptable.”
As bad as Trudeau in black face.
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