American fashion brand sparks outrage over school shooting-themed hoodies

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American fashion brand Bstroy has received fierce criticism on social media after displaying school shooting-themed hoodies at a show during New York Fashion Week.

The brand's spring/summer 2020 collection, designed by Brick Owens and Duey Catorze, featured distressed hoodies reading "Stoneman Douglas," "Sandy Hook," "Virginia Tech" and "Columbine," the sites of four of the deadliest school shootings in the US.

On a photo of the Stoneman Douglas hoodie, one person commented, "My dead classmates dying should not be a f***ing fashion statement."

 

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What kind of stupid do you got to be

not acceptable clothing company , you could easily know better

So school shootings aren’t an outrage

Shouldn't they be soaked in blood too Absolutely sickening!

WTH Beyond insensitive! 😠

That is fucked.

Are they bulletproof

Don’t like, don’t buy! Bad taste either way.

That 600 million of Tax payers money is going to stuff like this besides censoring Canadians... Bravo...

Lmao 🤦‍♀️

Heh, yeah go after the fashion brand... Its part of the culture, school shootings are. Maybe other things need to be focused on so that these aren't part of the American culture. ?

Damn. Fashion can be ruthless.

Unbelievable, this so call fashion show should have been shut down before it even started, shame on the models, I hope it was there last job, no one hire these people

If the company gave any proceeds to non-profit groups against guns or to victims' families or to those specific schools, I wouldn't have a problem with it. In these times I think people should be reminded of those tragedies so they never forget.

Pathetic

disgusting

same old tired business model now.... create a disrespectful outrage n cash in on it with free advertising from news orgs reporting the obvious. Time to just punish these companies by REFUSING to ever purchase their products again. They'd do better real fast

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