Spotify may raise the $9.99-a-month pricing of its music subscriptions — but it's not ready to do so just yet.As streaming services solidify their position as the dominant way that people listen to music, a common question swirling around — from investors and users both — has been whether subscription prices will go up. Over the past decade,has helped set a U.S. market standard of $9.
that it’s doing in Scandinavian countries — where it raised family-plan subscription fees by around 13% earlier this year — Vogel said that the Spotify is “not yet at a point where you have stickiness globally.
Spotify is also well aware of users taking advantage of the ultra-cheapness of its family plan, which allows six users to share a $14.99-a-month subscription — but doesn’t believe that those loophole discounts will cause any long-term problems.
Vogel’s question-and-answer session on Tuesday also hit upon Spotify’s commitment to growing its podcasting business, its desire to “own music discovery,” and its gradual progress toward enabling more artists to make a living off of its platform.
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