Sandy Hook Promise, a nonprofit founded by family members of victims in the December 2012 Sandy Hook Elementary School mass shooting in Newtown, Connecticut, was trending on Twitter Wednesday as the world watched a chilling video about the dark side of back-to-school season.
A boy is then shown running down a school hall and saying,"these new sneakers are just what I needed for the new school year," as he looks behind him nervously. Disturbing sounds can be heard from behind him. In a classroom, a boy says he got"the skateboard I wanted, it's pretty cool," and uses it to shatter a glass window. Children can be seen jumping out other classroom windows to escape a building.