"Wow, you're going to the launch of the new Face magazine? I'm so jealous!"
In its heyday, The Face came out every month and would feature interviews with the biggest artists in the UK and US, along with showcasing fashion trends, club culture and cutting-edge photography. "The time felt right for a magazine that offered a certain amount of curation when the internet offers endless scrolling and endless information," The Face's deputy editor, Matthew Whitehouse, tells Newsbeat.
It's a good claim - but slightly ignores the fact that one of the cover stars, Dua Lipa, has spent most of her life in London.
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