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Premier Music Group Acquires Music Supervision Firm Wool & Tusk

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Music and culture agency Premier Music Group has acquired the music supervision firm Wool & Tusk, the company announced Monday (July 29). Wool & Tusk heads Robert Kaplan and Aaron Mercer will go in-house at Premier to lead the company's music supervision and licensing business.

Music and culture agency Premier Music Group has acquired the music supervision firm Wool & Tusk, the company announced Monday . Wool & Tusk headswill go in-house at Premier to lead the company's music supervision and licensing business.

in Premier, whose artist and brand clients include Apple, AT&T, Anderson.Paak, Cuco, Coca Cola, Netflix, Nike, Starbucks and Ty Dolla $ign. “Josh, Terence, Stanley and the whole Premier team have an amazing vision of how music usage in the brand space can evolve and grow,” said Kaplan. Added Mercer: “Rob and I are excited to be part of this innovative group and to serve in these roles with creativity, integrity and excellence.”

 

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