's "Pon Mi") have transformed Jamaica's music video industry from low-budget DIY projects to stunning filmmaking that can compete with the best directors stateside., a 24-year-old from the island's Clarendon parish who's ready to make his mark. The rising director -- who creditsas some of his favorite films -- got his break in 2017 with Dre Island's "We Pray.
That was a very last-minute [decision]. Dancehall artists are very "in the moment" people. If they link you and say, "Yo, I want to shoot tomorrow" -- they really mean that. Aidonia linked me on a Saturday and wanted to do the video that Monday. I told him we couldn't do it because we don't have a location, props or anything, really. So we pushed it to the following Monday so I could figure something out.
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