How TikTok became the music discovery platform for the smartphone generation

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TikTok’s music-infused virality has made it into an unexpected machine with which young people can discover new songs and artists.

While streaming services do offer some ways for consumers to find new music related to their tastes, TikTok offers something else — pure, crowdsourced discovery.

But the app is not geared for users to consume music, instead using popular tracks as a way for people to have a common thread through their posts. So, Fiala and many other users turn to streaming services and YouTube, which are now showing signs of TikTok’s ability to push people to new music. Michael Pelchat, 21, who goes by @NiceMichael on TiKTok, was the first person to upload “Old Town Road” to the app in order to film himself dancing in cowboy clothes to the song.

 

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Who?

who

LilNasX

I think u meant to say soundcloud here

Yes you will love him LilNasX now but don’t mess up or they will go against you so fast 💪

Who?

::googles time confetti:: ::checks twitter again:: ::takes selfi, edits pics, makes collage:: ::checks the gram:: ::posts collage to Facebook:: ::wonders where so called confetti is...::

::Googles TikTok::

Because it’s about 15s video,which kill people’s time confetti.

no one cares

Ah.. I think he sucks .. no much of a talent.. more a novelty!’

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Any American interested 2know how one of the richest countries in the world, Kuwait, treats its stateless people who were born & raised there, look👇, the UN knew that since decades but they hide their head in the sand because of authorities' billions!

You mean the music industry is flooding a new form of social media with mediocre artists that brainwash kids into enjoying self destructive habits. DOPE

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