Spotify and Apple Music’s Newest Duel Has Nothing to Do With Music

this week using audience network data that proclaims Apple as the bigger of the two services in the podcast market right now by popularity — but only by a modest margin. Spotify’s current dominance in certain European countries such as Germany, Bulgaria and the Netherlands is “particularly important” to watch because of the promising growth rates in those regions, the report notes.

A better question than “who will come out on top?” may be “which company will benefit more from podcasts?” Analysts largely see Spotify’s podcast initiatives as strategies to diversify the Swedish streaming service’s offerings; to Apple, though, expanding podcasting would be building off of something that has lived inside the company’s product ecosystem via

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