Inside the One-Of-A-Kind Deal That EQT Struck With Universal Music Group

Dan Friedman, 33, and Henny Yegezu, 31, first worked together in 2014, when Friedman was handling marketing/PR of, and Yegezu was promoting the rapper’s live shows. They were also both at a professional crossroads, wanting to trade their current roles for something even bigger. In April 2015, the pair founded EQT , a full-service music company that includes management, publishing, recording and distribution. in 2011, later helping develop his Ear Drummer Records in 2014.

Last September, EQT launched its first label partnership with indie label True Panther Sounds -- which has a “defined brand and point of view,” says Friedman, and is home to English grime rapper Slowthai in the U.S. and London-born musician Jonah Mutono. “Within the UMG system, there isn’t a ceiling in terms of what resources we have access to,” says Dean Bein, founder of True Panther Sounds and the pair’s longtime friend.

EQT focuses on “artists that can create organic buzz but need a foundation and development,” says Yegezu. GoldLink is a prime example, having broken out with “Crew,” which hit No. 10 on

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