Taylor Swift and Scooter Braun: A Crisis PR Expert’s Take on ‘Scootergate’

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.TaylorSwift13 Vs. ScooterBraun: a crisis PR expert offers his take on 'Scootergate'

It’s fair to say Taylor isn’t happy about the agreement, claiming that and that all she could think about when she heard the news was the “Incessant, manipulative bullying I’ve received at [Scooter Braun’s] hands for years.” Borchetta denies her claims that she found out about the deal at the same time as the rest of the world, and insists he texted her the night before to let her know that the story was about to break.

Of course, Taylor Swift stories sell magazines and encourage clicks, and so it’s unsurprising that the news media has jumped all over the story. At the same time, the situation provides a valuable high-profile reminder of some communications-based imperatives that every company would do well to remember — regardless of whether they’re in the music business or not.

For Taylor and Scooter, the story will no doubt run and run, inspiring songs and lawsuits along the way. For the rest of us, it’s a salutary lesson in the bad blood that will always emerge at the bitter crossroads of money and relationships.

 

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taylorswift13 scooterbraun Standscooter

taylorswift13 scooterbraun ' If man does shit then i owe him nothin' '

taylorswift13 scooterbraun TeamTaylor

TSwiftNZ taylorswift13 scooterbraun WeStandWithTaylor

Purchased (iTunes) old Taylor albums are gone 🙃 Scooter needs to scoot

taylorswift13 scooterbraun She drags all her exes in songs, Kanye & Kim exposed her lies & Scooter took advantage of a business opportunity like anyone with money would but she's the victim

mainpopgirI taylorswift13 scooterbraun Scooter Braun removes purchased albums from people and lets them buy again. This doesn't make sense since 6 albums are under BMR, which Scooter bought. Why would he let those people purchase again? He's really desperate for money. DonPassman is this legal?

taylorswift13 scooterbraun Great article!!!

TSwiftNZ taylorswift13 scooterbraun We all know scooter is the scumbag he's already proven that

taylorswift13 scooterbraun It is shocking how poorly managed this acquisition was handled and how disrespectful these guys were towards a 29 year old woman whose songs just sold for $300M scootergate

mainpopgirI taylorswift13 scooterbraun WeStandWithTaylor. ScooterGate 🗡

taylorswift13 scooterbraun Scott let vengance guide him and it will lead to his ultimate downfall. Apparently he has a bad reputation in Nashville, so this just stinks for him. He needs PR immediately.

taylorswift13 scooterbraun seems accurate.

taylorswift13 scooterbraun TeamTaylor definitely

taylorswift13 scooterbraun Sounds like a recap. Let’s get a take from DonPassman. Although with attorney client privilege we might have to wait for All You Need To Know About The Music Business (Ninth Volume). I have money in hand, Don.

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