When pharmaceutical giant Pfizer decided, for the first time, to spend tens of millions of dollars on an advert during this year’s Super Bowl, there was only one song that provided a fitting soundtrack: Queen’sGalileo, Isaac Newton and Albert Einstein featured in the romp through the history of science and medicine. And to ram home the point, Copernicus popped up, singing “I’m a shooting star leaping through the sky”.
Some 53 million users of Spotify, the world’s most popular music streaming platform, listen to Queen every month – by far the most of a historic, non-contemporary artist – and their songs have been listened to almost 23 billion times in total. By contrast, the Beatles have 36 million monthly listeners and have had 19 billion streams. “Queen have greater trans-generational appeal,” says Tony Rigg, a lecturer at the University of Central Lancashire and expert on the band.
“Their songs are singable and anthemic. The fact that they are singable is so significant,” says Rigg, who has co-edited, which will be published in December. “We listen to music and dance to music, but if you are singing along to the music you are engaging with it much more.”
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