When Marc Jacobs Said 'Give My Models Doll Eyes,' He Meant That Literally — See the Photos

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For his fall 2024 runway show, Marc Jacobs and his team sent models walking down the runway in colorful, surrealist clothing inspired by dolls with retro lashes and updos to match.

Did you ever play with those old-school dolls whose eyes blinked when you tipped them back and forth? I certainly did, and the memory of those thick, almost furry black eyelashes moving as I rocked my baby doll is forever imprinted in my head—so much so that when I saw Marc Jacobs's fall 2024 fashion show beauty, I instantly flashed back to those childhood dolls. Jacobs is embracing joy for fall 2024, as he explained that the theme for the show was “Joy, period.

Hairstylist Duffy, who also frequently works with Jacobs, created equally doll-like, '50s-inspired updos for the models, slicking their hair back with gelled, curly baby bangs atop their foreheads and and sculpting ulta-precise short, square chignons at the crown of their heads. When paired with the oversized, dramatic silhouettes of the gowns, skirt suits, and even a yellow polka dot bikini, the look felt deliciously cheeky and cartoonish in the very best way.

 

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