Starr is a News Writer for InStyle. She has worked in pop culture and entertainment since 2017 and has been with InStyle since 2024.has officially captured the zeitgeist, but as any true Angel will tell you: It was simply a matter of time.to the marketing of the album going viral , summer 2024 has been declared"Brat Girl Summer" by the chronically online masses, and it’s bringing out the wild, stylish, and disheveled party girl in all of us like never before.
In a music industry where consumers are being sucked bone dry, it costs more year over year to be a supporter ofpop star. Ticketmaster's "dynamic pricing" model has sent fans into literal financial debt. Merch and variant drops built on artificial scarcity lead to FOMO. Themed concert outfits from Amazon ultimately end up in the local thrift shop.
Complexion products aren’t key here—a bare face with imperfections, be it pimples, texture, or spots, are all invited. Think light skin tints, illuminating facial sprays, and highlighter serums to give you the “just left the club at 5 a.m.” glow.is directly reflected in some of Charli's fashion choices for this era. She's not hiding behind highly stylized outfits in the record's imagery and often wears a combo of items the average girl already has at home.
After all, perhaps the most essential component of Brat Girl Summer is the attitude. Tread the line of being honest and open with yourself about your feelings, giving no f*cks, and partying like it’s 1999.