"Barbie" star Margot Robbie is the latest celebrity to get in on the alcohol branding business. In an interview with The Times, the actress admitted the booze business can be much easier than Hollywood. "Movies are a crazy business where you are selling something that isn’t tangible, it’s an idea. You have no idea how much it’s going to make, who’s going to see it, if they’ll see it or how it will be received," she said.
The fact is that most consumers really don’t know the difference between one spirit or another. So, given the choice, they would rather drink a spirit line that is attached to one of their favorite celebrities," Jenkin said. "Obviously, the product has to taste good, but celebrities realize that their star power can be very effective in the alcohol market because it gives their fans an emotional attachment to living the celebrity life.
definitely didn’t want to jump on that bandwagon. But I’m not really concerned. No one came to us with this idea or with money. We were never beholden to anyone," she told the outlet. She also said she doesn’t want people to see it as "Margot Robbie’s gin" but "five best friends’ gin," referring to herself, her husband and producing partner, Thomas Ackerly, and friends Josey McNamara, Charlie Maas and Regan Riskas .
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