Great Yorkshire Show 2024: See behind-the-scenes video as new Yorkshire Agricultural Society tweed jackets and wraps launch for stylish countrywear lovers

The limited edition collection features tweed jackets for men and women as well as a tweed wrap. It will be showcased during the twice-daily Farm to Fashion shows. Using only British wool, the tweed has been designed and made in Yorkshire, with the cloth woven by Abraham Moon in Guiseley and the garments tailored by Brook Taverner, whose headquarters are in Keighley. It incorporates the Society’s heritage green but with a signature pinstripe blue running through the weave.

And there will be a couple of well-known faces hitting the catwalk with farming influencer and arable farmer Olly Harrison taking centre stage with the models on Tuesday at 12noon. South Yorkshire farmer, YouTuber and Tiktoker Joe will model on Wednesday at the 12noon slot, while Peter Wright of Channel 5’s The Yorkshire Vet will feature at 12noon and 3pm on Friday.

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