TUMI has launched a new campaign for its beloved Tegra-Lite® and Alpha Bravo collections, starring Global Ambassador and pro footballer, Son Heung-Min.
The campaign takes a more intimate, stylistic approach, captured by docu-style filmmaker WARD and Korean photographer duo JI + DOH, who bring warmth and behind-the-scenes sensibility to TUMI’s latest campaign. “I was personally excited for this campaign to be set in my home away from home,” said Son. “I always value that TUMI is there for me and has my back, whatever journey I’m on.”
The new campaign sheds light on the discipline required to succeed, with TUMI's trusted and sleek Tegra-Lite and Alpha Bravo collections as Son's steadfast companions. Seen throughout the campaign, the collection products are showcased in an elevated and authentic manner, captured behind the scenes at the iconic stadium and throughout Son’s journey on the road. From his biggest wins to his moments of relentless pursuit, TUMI is there to help him endure and perform at his highest level.
Each case in TUMI’s Tegra-Lite® collection is made with Tegris® material, a durable yet lightweight material used in lifesaving armour, race cars, and professional athletic gear. The Tegra-Lite® shell is composed of consolidated layers of material, making it a resilient choice for many miles to come.
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