Quirky, sometimes edgy popcorn buckets are now part of the moviegoing experience

A Minion-themed baby carrier. A sandworm bucket that looks a little too NSFW. A “Burn Book” tin that many online joked would be a perfect storage box for illicit goods. Collectible, movie-themed popcorn buckets are having a moment, embracing strange designs that have drawn attention online and creating something of a competition to come out with ever more creative or absurd containers.

“And now that the genie’s out of the bottle, audiences are going to expect the popcorn bucket of today to be much more elaborate and collectible than what they used to be,” he said. “The pressure’s on for creatives and studios and the marketing teams to really amp this up, because not every popcorn bucket is going to go viral.

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