Two years ago, many Taylor Swift fans launched an online campaign with one big goal: break up Ticketmaster. After news broke that the Justice Department sued Ticketmaster’s parent company, Live Nation, some Swifties said they felt like their mobilization efforts paid off. “It shows the power of bringing people together who have something in common, and it might not be what you would expect they have in common,” said Stephanie Aly, a writer and digital organizer in New York.
“They’re also very digitally literate,” said Harden, who co-authored a study published in March on how Swifties’ personal grievances against Ticketmaster mobilized a sizable throng of unlucky fans toward taking political action. He described Swifties as “some of the most intense fans of any musical artist or sports team or anything else that I’ve ever witnessed personally.” “So when all those things come together, you’ve got a really powerful group,” Harden said.
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