Bad Boys: Ride Or Die, the fourth entry in the action franchise – and the American actor’s first wide release since he slapped American comedian Chris Rock at the Academy Awards in 2022 – arrived to roughly US$56 million in ticket sales in the US and Canada, according to Sony Pictures.
Pre-release surveys that track audience interest had indicated that Ride Or Die would arrive to about US$45 million in North American ticket sales. Sony was hoping for at least US$30 million. American company Q Scores, which measures the popularity of celebrities and brands, found in January that 19 per cent of poll respondents viewed Smith in a positive light, down from 39 per cent just before the 2022 Oscars.
The strong initial ticket sales for Ride Or Die trailed those for the previous instalment in the franchise, Bad Boys For Life, which collected US$62.5 million over its first three days in 2020, or about US$76 million after accounting for inflation.Bad Boys For Life benefited from pent-up demand, coming out 17 years after Bad Boys II. The franchise started in 1995.
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