Model on the runway at the Dior Cruise 2025 Show held at Drummond Castle on June 3, 2024 in Perthshire, Scotland. .The highly exclusive event, hosted at Drummond Castle in Perthshire, invited the glitz and glamour of the international runway to Scotland.
Each look on the catwalk, the setting of which was the private gardens of Drummond Castle which poetically have come to be known as the “Versailles of Scotland”, was laced with Scottish influence and culture and had a specific focus on Scotland’s internationally respected textiles industry. This wasn’t just your usual Scottish-influenced fashion offering. It wasn’t the type of tokenistic representation that has seen our rich textile heritage copied, pasted and ripped off in various forms over the fashion decades.
Keen to decentralise the fashion industry, she said that “not everything is done in Paris or Milan, fashion is a global industry”.It is frustrating as a Scottish fashion enthusiast that more brands of the same calibre as Dior do not branch out into Scotland more often. Fashion has been a political tool for centuries, and has been the hallmark of more than one revolution.
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