How Dior put Scotland at the heart of its Drummond Castle show

IT has been 69 years since Christian Dior brought his spring/summer collection to Scotland – showcasing 172 stunning dresses in Gleneagles Hotel’s elaborate ballroom. Fashion fans were left standing watching the show through the doors as the room filled quickly with guests desperate to see the iconic designer’s game-changing looks.saw a showcase of those historic designs.

There is no doubt about it – the Cruise 2025 collection is a love letter to Scottish history, heritage and culture. Representing Scotland through fashion can be a difficult thing – tartan and tweed can easily become twee-looking if not done tastefully. This collection is anything but twee. It is gothic, dark, empowering and emotive..

The collection continued with collage-style use of images from Dior’s Gleneagles showcase, further demonstrating the fashion house’s ties with Scotland. The black-and-white photographs appear on coats, T-shirts and tote bags. A red tartan was introduced before a yellow follow-up, with some models sporting a woollen bonnet more traditionally worn by men.

Seeing a French fashion house with an Italian creative director show such respect and care for Scottish heritage was powerful. It was a reminder of Scotland’s unbreakable ties to, our world-renowned design influence and our many centuries of history and culture. I look forward to seeing celebrities wearing these designs at international events, presenting a little piece of Scotland to the world.

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