Inside NBC's Olympics bet on pop culture in Paris, with help from Snoop Dogg and Cardi B

FILE - Entertainer Snoop Dogg walks on the field before an NFL football game between the Tampa Bay Buccaneers and the New Orleans Saints Sunday, Dec. 19, 2021, in Tampa, Fla. Snoop Dogg will serve as a primetime NBC correspondent for Paris Olympics.

After the pandemic-delayed Tokyo Games in 2021, NBC created a new playbook to increase excitement for this summer’s coverage. Network researchers found that people between the ages of 26-40 wanted an Olympics that infuses more pop culture into the everyday conversation.in Paris as hosts of the opening ceremony along the Seine, held for the first time outside a stadium setting. Comedianwill contribute to on-air and social media coverage.

So far, the commercials have generated strong numbers. According to NBC, Collins' promo spot drew more than 30 million viewers on the network's platforms. Megan Thee Stallion's ad garnered 12 million views, while Snoop Dogg pulled in just under 10 million through their social media channels.

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Inside NBC's Olympics bet on pop culture in Paris, with help from Snoop Dogg and Cardi BNBC has partnered with several entertainers and non-Olympic athletes like Megan Thee Stallion, Dolly Parton and Peyton Manning to promote the Paris Games this summer. The network wants to build anticipation and entice more viewers after drawing lackluster ratings following the Games in Beijing and Tokyo.
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Inside NBC's Olympics bet on pop culture in Paris, with help from Snoop Dogg and Cardi BNBC has partnered with several entertainers and non-Olympic athletes like Megan Thee Stallion, Dolly Parton and Peyton Manning to promote the Paris Games this summer.
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Inside NBC's Olympics bet on pop culture in Paris, with help from Snoop Dogg and Cardi BNBC has partnered with several entertainers and non-Olympic athletes like Megan Thee Stallion, Dolly Parton and Peyton Manning to promote the Paris Games this summer.
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