FILE - Entertainer Snoop Dogg walks on the field before an NFL football game between the Tampa Bay Buccaneers and the New Orleans Saints Sunday, Dec. 19, 2021, in Tampa, Fla. Snoop Dogg will serve as a primetime NBC correspondent for Paris Olympics. This combination of photos shows Kelly Clarkson at the 66th annual Grammy Awards in Los Angeles on Feb. 4, 2024, left, and retired NFL quarterback Peyton Manning in Denver on Dec. 20, 2022.
After the pandemic-delayed Tokyo Games in 2021, NBC created a new playbook to increase excitement for this summer’s coverage. Network researchers found that people between the ages of 26-40 wanted an Olympics that infuses more pop culture into the everyday conversation.in Paris as hosts of the opening ceremony along the Seine, held for the first time outside a stadium setting. Comedianwill contribute to on-air and social media coverage.
“I’m not a former Olympian, but they sort of convinced me that we are just celebrating these athletes and a little bit about what drives them,” said Manning, a Pro Football Hall of Famer and two-time Super Bowl winner. He’s also the co-host of the ESPN-produced “Monday Night Football with Peyton and Eli” with his brother and fellow former NFL quarterback Eli Manning.
So far, the commercials have generated strong numbers. According to NBC, Collins’ promo spot drew more than 30 million viewers on the network’s platforms. Megan Thee Stallion’s ad garnered 12 million views, while Snoop Dogg pulled in just under 10 million through their social media channels.
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