Rubio's Coastal Grill, the fast-casual Mexican chain known for its fish tacos, has closed 48 underperforming restaurants in California as of May 31. Of these locations, 24 were in Los Angeles, 13 were in San Diego, and 11 were in Northern California."While painful, the store closures are a necessary step in our strategic long-term plan to position Rubio's for success for years to come," the spokesperson added.
The firm also found that Rubio's has averaged a 1.1% decrease in system sales over the past five years. Meanwhile, fast-casual Mexican chains averaged 10.4% growth within that time frame.News of these recent closures comes shortly after after Rubio's shuttered locations in El Dorado Hills and Folsom, Calif. As with the 48 recent closures, Rubio's attributed the shutdowns to the"rising costs of doing business in California," according to.
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