If you've ever considered changing up your usual coffee order but were hesitant to commit fully, one Minneapolis-based coffee chain is now making the decision easier.
Dunn Brothers Coffee just rolled out the"Free Sips" program, which allows customers to sample the chain's coffee before ordering it. The new initiative will get customers a free two-ounce"sip" of any available, currently brewed coffee or Nitro Infinite Black cold brew.The coffee samples are available at participating locations. To get your hands on one, just ask for a Free Sip at your store's counter.
According to a press release, the offering is designed to encourage the"try-before-you-buy" mentality to"boost customer confidence and satisfaction while sharing the brand's love for coffee with the community." Alexis Gillette, vice president of marketing at Dunn Brothers, noted that the company's goal for this new initiative is to increase trial and sustainable store traffic."There's a cult-like coffee following that adores our selections and the entire Dunn Brothers Coffee experience. We want the rest of the coffee drinkers in our communities to taste why," Scott Harvey, president of Dunn Brothers, said in a press release.
Dunn Brothers currently operates around 50 locations across seven states, which include Iowa, Minnesota, Missouri, North Dakota, South Dakota, Texas, and Wisconsin. The chain's presence is the largest in its home state of Minnesota, where it has 28 locations.Brianna is a staff writer at Eat This, Not That! She attended Ithaca College, where she graduated with a degree in Journalism and a minor in Communication Studies.
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