Super Producer Tay Keith on Knowing and Protecting Sexyy Red’s Power

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After executive producing her latest EP, he’s 110% Team Sexyy Red while broadening his reach in music, events, tech, and social justice

, the multifaceted company he runs with three of his former Middle Tennessee State University classmates. It’s the Friday of Memorial Day Weekend and he’s just dropped an EP primed for summer with one of hip-hop’s leading party girls,) named one of last year’s best. Good thing he’s DJing for the first time in years this weekend – he’ll have some new heat of his own to play., whose breakout hits “Pound Town” and “SkeeYee” he also produced.

Are you working with very fresh producers or people with a lot of experience? Was this a very big project for some of them?. He has also produced “SkeeYee” with me. We have a lot of new producers that we just signed also that I put on the project, one beingin his own world. He plays the flute. He did a couple records with Khaled and he already had placements with Drake, so when we brought him to the table, we knew where we could plug him in. I had actually produced “Get It Sexyy” with him. .

Yeah, most definitely. That was one of my goals coming into the project. Sexyy has been going crazy in the club for the past year and a half now, so I wanted to showcase something more like R&B and she was open to it. I had made several beats and she wanted the beat for “U My Everything.” She didn’t hesitate for that one. We did a couple other records too; she definitely been in that bag. It’s just really in her comfort zone. She’s actually doing it because she’s comfortable doing it.

I mean, it’s raw. I can expect for people to look at it like, “How the fuck did this shit…” This shit is almost effortless. You know what I’m saying? It’s not like we put fucking three months’ worth of time in one song, where we had writers or crazy mixes on it. This shit was just raw and uncut. It was just a dirty south, Midwest, strip club banger. Ita mainstream song. I take it for what it is. It’s an authentic record that was made for the streets and the club.

Sexyy got a wonderful team around her. My team, we handle all the production, but as far as her team, they really care for her. I see there’s a real family around her. They show her so much love and passion. I can tell they go so hard for her every day. I can just tell they really care for her. When she at her worst, she got the support. They’re family to me, so I know they’re really family to her.

The main thing that we’re doing is the producer aspect. We develop producers, get them placements, help them network, build onto them as far as what they can become – the resources when it comes to travel, monetary things, all of the above. We are a one-stop shop when it comes to producers. Me and Cambrian , my business partner, and also my other team partners, Nicholas Brownlow and Tyland Jackson have been doing this about six years now. We started off with two producers.

 

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