Super Producer Tay Keith on Knowing and Protecting Sexyy Redd’s Power

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After executive producing her latest EP, he’s 110% Team Sexyy Red while broadening his reach in music, events, tech, and social justice

, the multifaceted company he runs with three of his former Middle Tennessee State University classmates. It’s the Friday of Memorial Day Weekend and he’s just dropped an EP primed for summer with one of hip-hop’s leading party girls,) named one of last year’s best. Good thing he’s DJing for the first time in years this weekend – he’ll have some new heat of his own to play., whose breakout hits “Pound Town” and “SkeeYee” he also produced.

No, I mean, Mike WiLL, that’s a legend. He knows more about this shit than I do. So the thing is about the project, we also wanted her to feel comfortable working on songs outside of me too. So that was one of them. You know what I’m saying? We never forced her to choose. We met with them in Nashville. We went to Miami, we just started building from that point on. And mind you, this is over a year ago. It just all made sense as we just started to continue to work together. That’s my sister. I love her. It’s real genuine love. I feel like we come from a similar background for us to be from different cities and it’s just like the natural connection of the music. We grew up listening to a lot of the same artists. It’s crazy.

Sexyy got a wonderful team around her. My team, we handle all the production, but as far as her team, they really care for her. I see there’s a real family around her. They show her so much love and passion. I can tell they go so hard for her every day. I can just tell they really care for her. When she at her worst, she got the support. They’re family to me, so I know they’re really family to her.

 

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