With 'pop-ups' and menswear, Vuitton aims to keep luxury crown

PARIS: From New York's Fifth Avenue to Paris' Place Vendome, Louis Vuitton sells its handbags at some of the world's swankiest locations: but the brand is increasingly betting on"pop-ups" in off-beat spots as one way to keep shoppers hooked.

"This trend in pop-up stores is extremely important, and we will continue to develop that because it enables us to be talking in a different way to our clients ... important and it adds flexibility with our network." At the lower-end of the fashion scale, high street labels like H&M are grappling with shifting shopping habits, albeit often taking a different tack, such as sprucing up cluttered stores with a more luxurious feel.At Vuitton, recent"pop-ups" include one in London's exclusive Mayfair neighborhood to highlight its menswear line, with a Wizard of Oz themed space featuring a yellow brick road staircase, and which shoppers had to book tickets to attend.

In its bid to stay ahead, Vuitton has also invested in new designers, betting on Virgil Abloh, a DJ and founder of high-end streetwear label Off-White, to help jazz up its mens' clothing lines.

Entertainment Entertainment Latest News, Entertainment Entertainment Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

With 'pop-ups' and menswear, Vuitton aims to keep luxury crownFrom New York's Fifth Avenue to Paris' Place Vendome, Louis Vuitton sells its handbags at some of the world's swankiest locations - but the brand ...
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »

Mastermind behind BTS built US$770m K-pop fortuneTHE global Korean-pop music craze is generating a fortune for Bang Si-hyuk, a South Korean producer known as 'Hitman'. Read more at The Business Times.
Source: BusinessTimes - 🏆 15. / 51 Read more »

Joko taps pop culture in fight for millennial voteJAKARTA: 'Mama, just killed a man,' sang Indonesian President Joko Widodo during a recent ride in a YouTube celebrity's car while Queen's Bohemian Rhapsody played in the background. The video, which also shows Mr Joko in a red jacket and jeans chatting about family life and...
Source: thenewpaper - 🏆 7. / 63 Read more »

K-pop group TWICE to visit Singapore, Manila, Bangkok and Kuala Lumpur this yearThe nine-piece girl group will be in Singapore in July and is also set to release their seventh mini-album, Fancy You, on Apr 22.
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »

Justin Bieber teases Shawn Mendes about 'Prince of Pop' title on magazine coverMendes was crowned “Prince of Pop” on the latest cover of Observer magazine, prompting Bieber to respond.
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »

Cute cuisine: Say hello to the Care Bears and Precious Moments pop-up cafeDishes with names like Grumpy Bear's Big Caring Hug Breakfast 'High Tea' and Follow Your Heart Caramel Waffles will be available Apr 18 to Jun 30.
Source: ChannelNewsAsia - 🏆 6. / 66 Read more »