Joko taps pop culture in fight for millennial vote

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JAKARTA: 'Mama, just killed a man,' sang Indonesian President Joko Widodo during a recent ride in a YouTube celebrity's car while Queen's Bohemian Rhapsody played in the background. The video, which also shows Mr Joko in a red jacket and jeans chatting about family life and...

"Just because of the sheer size of that voter base, the millennials will play an important role in deciding the direction of the election," said Dr Djayadi Hanan of pollster Saiful Mujani Research & Consulting.

But since Mr Joko took office, aides said young supporters"no longer recognised" him and he was advised to project a more relaxed image. "It was rare to see his lighter side and sense of humour. We have tried to expose that side of him," said campaign spokesman Dahnil Anzar. As the keynote speaker at an event for young entrepreneurs, Mr Uno, 49, joined a group of breakdancers onstage before kicking footballs into a crowd of university students.

 

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With holograms and breakdancing, a battle for Indonesia's youth vote'Mama, just killed a man,' sings Indonesian President Joko Widodo during a recent ride in a local YouTube celebrity's car while Queen's Bohemian ...
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