with Pop Tarts?! Is it a breakfast item or just undercover dessert? How do they get all that delicious fruity goo inside the tiny squares? Is there a goo gun? Who came up with the idea of putting “docker holes” on the top to keep the toaster steam out? Was it Bob from Engineering? And why the frosting, people? Was there not enough sugar already in there already?Seinfeld has, of course, been known for decades as a world-renowned scholar on breakfast; in his spare time, he’s dabbled in stand-up...
Seinfeld himself plays Bob Cabana, a bigwig exec at Kellogg’s HQ in Battle Creek, Michigan. He and his boss, Edsel Kellogg III , are basking in the glow of being the No. 1 Provider of America’s Breakfast Cereals. Their main competition, Post — led by Marjorie Post and her loyal toadie, Rick Ludwin — are bitter over being perpetually stuck in second place. They happen to have an ace up their sleeve, however, in the form of a new product that they’re sure will take the market by storm.
Did reading that roll call of old-school product mascots and entrepreneurs crack you up on its own? Then you may, in fact, have a ball watching whatis cooking up here. He and his cowriters Spike Feresten, Andy Robin and Barry Marder keep throwing all types of funny-bone attack modes at you, from the typical “didja ever notice?” observational humor that’s been Seinfeld’s shtick-in-trade to Zucker-brothers’ ridiculousness. Two famous TV actors drop by to parody two very recognizable TV characters.
It’s like that old chestnut about how if you don’t like the weather in Texas, just wait five minutes. If the manic procession of goofs, gags and aggressive rib nudges don’t leave you in stitches, wait a 0.5 seconds and maybe something will inspire you to laugh. It’s impossible to assemble this much comedic talent and not get a bullseye occasionally, yet the hit-to-miss ratio favors the latter way too much.
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