, which ended with a human Pop-Tart mascot committing suicide by lowering himself into a giant on-field toaster and then emerging out of a distant kitchen slot as a toasted edible treat that the winning Kansas State football team hungrily devoured. Corporate marketing at its most surreal, it deservedly became a late-2023 viral sensation, and highlighted the abject absurdity of this event’s every aspect.
Some of this is based in fact and the rest of it is loopy fiction, but regardless, it’s wittier in theory than in execution. That additionally goes for Kelloggs’ rivalry with Post, whose CEO Marjorie Post is always accompanied by her bumbling right-hand man Rick Ludwin , and who desperately yearns to best her adversary. To do that, she has a plan, although it remains unknown to Bob until one fateful morning when he spies two children—Cathy and Butchie —dumpster diving through Post’s trash.
Jim Gaffigan as Edsel Kellogg III, Jerry Seinfeld as Bob Cabana, Fred Armisen as Mike Puntz and Melissa McCarthy as Donna Stankowski in UnfrostedThis tips Bob off to Post’s scheme to create a revolutionizing handheld breakfast item, and motivates him to recruit his former creative partner Donna Stankowski to crack the code before Post can beat them to store shelves.
In most cases, however, the material falls flat. Despite Seinfeld’s lifelong affinity for cereal (which was a part of hisdoesn’t do much with its knowledge about Kelloggs and Post except to have famous faces dress up in goofy outfits and reference Alpha-Bits, Cream of Wheat, and other era-specific doo-dads like Silly Putty and X-ray glasses. Kyle Dunnigan grumbles about his wife and booze as Walter Cronkite and Bill Burr make cracks about philandering as President John F. Kennedy.
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