In a statement Thursday, UMG said the new licensing deal would lead to the return of its artists' music to TikTok.
In a statement Thursday, UMG said the licensing deal would lead to the return of its artists' music to TikTok.UMG accused TikTok of bullying and intimidation in its contract negotiations and alleged that TikTok proposed paying its artists and songwriters"at a rate that is a fraction of the rate that similarly situated major social platforms pay.
"We look forward to collaborating with the team at TikTok to further the interests of our artists and songwriters and drive innovation in fan engagement while advancing social music monetization."
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