Taylor Swift gets custom collab with TikTok as UMG battle continues

TikTok has launched a new hub to promote Taylor Swift’s new album where you can earn in-app rewards for completing certain tasks, like following Swift’s account on the platform. The update comes just days after Swift’s music returned to TikTok as the app continues to feud with the singer’s record label, Universal Music Group . You can access the hub by searching for The Tortured Poets Department and then clicking on the banner that appears at the top of the results.

Meta CEO Mark Zuckerberg welcomed Swift to Threads after she made her first post promoting the album. Users also discovered that you can unlock a special TTPD badge on Threads by sharing three of Swift’s posts with friends. Earlier this year, UMG and TikTok failed to renew their licensing agreement, muting hundreds of songs from artists like Olivia Rodrigo, Drake, Billie Eilish, and even Swift.

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