Jerry Seinfeld reveals how he defused a tense moment while filming Unfrosted: 'This is a Pop-Tart movie'

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On the set of his new movie 'Unfrosted,' Jerry Seinfeld calmed down an irate crew member by reminding them of the stakes: 'This is a Pop-Tart movie.'

with over seven years of experience in the entertainment industry. An award-winning journalist, she's written for Turner Classic Movies,, and more. She's worked at EW for six years covering film, TV, theater, music, and books. The author of EW's quarterly romance review column, "Hot Stuff," Maureen holds Master's degrees from both the University of Southern California and the University of Oxford.

"There was one moment where somebody on the crew lost their temper in a very bad way and started yelling really loud and everyone just froze," Seinfeld said. "It was one of those, you know, 'lose it' moments that makes everybody freeze." How did he handle the situation? "I said, 'Everybody stop,'" the comedian-turned-filmmaker recalled. "I go, 'This is a Pop-Tart movie, we are not going to have anybody freaking out. None of this is important.' And everybody laughed and we just went back to work. It was fun."chronicles the great breakfast pastry war of 1963, in which Kellogg's and Post competed to see who would be the first to bring a poppable tart to market.

 

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