The comedy, which Seinfeld also wrote and directed, tells the origin story of how Pop-Tarts were invented in the early 1960s as breakfast food rivals Kellogg’s and Post raced to develop a morning pastry breakfast food.
Feeling out of the loop? We'll catch you up on the Chicago news you need to know. Sign up for the weeklyIt then shows the Emmy winner entering a meeting with Kelman P. Gasworth, the president of Pop-Tarts inside “Pop-Tarts HQ” in Battle Creek, Michigan, where both Kellogg’s and Post were once located.
That’s when Tarty lifts a veil from a large glass box to reveal “Seinfeld” characters Schmoopie, Jackie Chiles and the Soup Nazi, portrayed by original actors Ali Wentworth, Phil Morris and Larry Thomas.Former"Seinfeld" guest stars Ali Wentworth, Phil Morris and Larry Thomas reunited as their characters in the new promot.“They’re my characters now, Mr. Seinfeld,” responds Gasworth.
Gasworth then reveals the first of Pop-Tart's vengeful tit for tats: a video screen airing a trailer for the company's new series: “People in Pontiacs Eating Pop-TartsThe promo concludes with Seinfeld explaining he needs to cut the meeting short in order to perform at a stand-up comedy show. will be the funny guy from now on. The camera then flashes to Gasworth onstage at a comedy club where he bombs with a joke about Frankenstein wearing a sport jacket.
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