Evolution of man: how Ryan Gosling changed stardom, cinema and society

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The actor’s feminist credentials, a wholehearted embrace of comedy and being one of the most memed actors on social media has seen Gosling’s auto-satirising alpha male become white-hot box office in 2024

, hard on the heels of his show-stopping Oscars rendition of I’m Just Ken, is perfectly timed to confirm his ascension to the very top tier of stardom. Not only is it a four-quadrant entertainment turbo boost – covering all audience bases with action, romance, a legacy franchise for the oldies, John Wick-slick for the kids – it is shrink-wrapped to his public persona.

But of course Gosling is a bona fide star, one of Hollywood’s most important. His confused, toxic himbo Ken stole the Barbie limelight from Margot Robbie. Tunnelling into classic archetypes of masculinity with modern self-awareness is the on-screen niche he has made his own – giving us a new, uniquely supple male star for the post-#MeToo era.

And crucially his best work services both sexes, often putting him in subordinate roles that like Ken are candid about male frailties. His Officer K in Denis Villeneuve’s Blade Runner sequel looks, like any self-respecting replicant-hunter, like a Raymond Chandler gumshoe. But he is a patsy swept along on narcissistic, all too 21st-century delusions of specialness. and old-timey romance – located the sweet spot between the two. Of course, he later sent it up on SNL.

 

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